What’s with all the short form hullabaloo?

Long story short — write a post in 150 words or less. Bold your first sentence. Don’t use a title or subtitle. You may use images. Short form posts are for member-only-eyes and are monetized. Short form is Medium’s take on short posts, a la Twitter style.

Let the experiment begin. The cat’s out of the bag. Or, box. Or, suitcase.

For a more in-depth tutorial, Paul Ryburn has crafted an excellent article to teach us the current ins-and-outs of the short form style in his article To Short Form or Not to Short Form.